Hello, I'm Victoria

(but most people call me Vic)

I'm a passionate Lead/Senior: UX Researcher, UX Designer, Service Designer and/or Consultant, with lots of experience helping clients make great easy to use websites, tools, systems and apps, that meet the goals and needs of all users and the business, and exceed expectations! I’m skilled in a wide range of customer/user research methods, and as an INFJ (on the Myers Briggs scale), I'm easily able to empathise with users, and the business, to identify the real issues and how I can get the answers they need to improve, fix and balance these needs for them. I use a flexible design process that allows for continual improvements, and I am happy to work with you remotely or on-site, embedded within your team, or with your client.

How I work
My (non-linear) Design Process
I have most recently been working for IBM/Nordcloud in a contract role for the NHS - working on the DOS re-write project - the DOS content providing the data for many business critical NHS dashboards and services.

Prior to this, I have contracted for the following companies in the last few years:

I returned to Pearson, this time in a contract position, to help them run research for their various English Language Tests (PTE and others), test the desirability of a new language learning classroom concept in several different markets through multi-language surveys, and I was also the Research/UXD lead on Speakout - an AI powered English speaking practice tool, that formed a module in several Pearson courseware titles.

At Tesco I worked in a UX Designer and UX Research capacity - working on projects exclusively for the in-store experience team. Which included the design of the new in-store hub tab of the Tesco app, which included: smart shopping lists, location-based tools and in-store stock check, and a price-points and savings calculator with improved search and product matching functionality, which allowed us to give more accurate guide price and savings information to our customers.
Prior to this I was working full time for Pearson education in a hybrid role as a UX Researcher/Service Designer/UX Designer, and at Sainsbury's, in a User Researcher and UX Designer role, helping them to redesign their self-checkouts and other customer and colleague touchpoints, in the last few years I also worked for KPMG, working on-site at TSB, and helping them with a range of migration projects, and leading other in-house projects for TSB bank.

Some of the other companies I've worked with include: Redbridge Council, AS&K Digital, We Are Friday, HSBC, Tradefair/LMAX Ltd, Parliamentary Digital Service, Houses of Parliament, BBC (in multiple departments), NHS, Global Radio, The Telegraph, Express Newspapers, Abbey Road Interactive and others...
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